Advertising is a fine art. When it is done right it can be brilliant and amazing... but when it is done wrong it achieves the exact opposite of what companies pay advertisers to achieve. It makes the company look ridiculous.
Tonight I saw an advert for hair loss treatment, you know the type... very cheesy and optimistic.
"Come and see our haircare professionals and we'll give you the head of a baby gorilla."
"Wow mortgaging my house to pay for these treatments will totally be worth it, thank you haircare specialists for allowing me to experience the glory days of my youth again."
*Cut to before and after shots of people using the treatment, first one : yep hes got his hair back looking good buddy. Second lot of shots, the before picture was a gentlemen with a brunette four stranded comb over and the "after picture" had him with the Edward Cullen puff and blonde. Seriously?
Come on advertisers pull your head out of your arses, consider the possibility that the world is somewhat intelligent and if you change a guy's hair after it has supposedly grown back we might notice!
When did the cast of the Only Way is Essex take over our advertisers?
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